Communications Audits
Updated
23 October 2019
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Communications audits are
used in determining whether an organization's public statements
and
publications are consistent with its goals and objectives.
This is done through a review of organization communications,
organization records and interviews with key
officials. There are four key questions that must be asked
during a communications audit:
- What are the
organization's stated goals and objectives as they relate to
its target audiences?
- How has the
organization communicated those goals and objectives to its
target audiences?
- What is working well
and is consistent with those goals and objectives?
- What is not working
well and how can it be improved?
One method of gauging the
success of an organization's communications is through the use of
a communications
grid. Communications tools are listed on one axis.
Stakeholders are listed on the other. It graphically
illustrates where efforts have been directed and which
stakeholders may have been overlooked. However,it does
not address communications content. That has to be
addressed through a close analysis of language and images.
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